UX & Content Design
Our career map helps you take charge of your professional growth. With 10 growth levels, from L1 to L10, each step features clear milestones to support your development.

Experience
No prior work experience required. Maybe studying writing, design, communication, or related fields. Has completed educational projects or coursework related to UX or content.
Area of Responsibility
Learns content design principles and supports the team with simple writing tasks. Focuses on improving skills, understanding product context, and applying feedback from mentors.
Skills
- Observes how content decisions are made in the team
- Learns company voice, tone, and writing standards
- Accepts and applies feedback from teammates and mentors
- Participates in team rituals, takes notes, asks questions
- Practices presenting their work with support
Experience
Entry-level. May have completed a course, internship, or done writing/design work in academics or side projects.
Area of Responsibility
Supports the team by writing basic interface text, learning content standards, and improving writing skills under close guidance.
Skills
- Writes copy for small product formats independently and sends it to a senior colleague for review.
- Learns and applies voice & tone rules
- Works with designers and writers on small tasks
- Applies corrections from teammates
- Manages small tasks in short timelines
- Presents work in 1:1s or team channels with help
Experience
1.5–3 years of content design experience across products or domains.
Area of Responsibility
Takes ownership of full user flows. Suggests structure, collaborates on problem-solving, and contributes to delivery.
Skills
- Writes and refines UX texts across screens
- Adjusts tone and language to the context
- Applies localization-ready structure
- Prioritizes content work and estimates effort
- Presents work in design reviews with rationale
- Collaborates with designers, researchers, and PMs
- Participates in usability testing, reviews insights
Experience
3–4.5 years. Confident in most product areas. Moves between writing and structuring content, balancing user and business needs.
Area of Responsibility
Leads content design for a feature or area. Proactively solves problems, brings in structure, and influences design thinking.
Skills
- Owns content in flows, modals, empty/error states, onboarding
- Improves Information Architecture for clarity
- Suggests and documents new content patterns
- Contributes to research sessions and synthesis
- Uses analytics to review copy impact
- Helps others grow by reviewing texts or onboarding
- Advocates for accessibility and inclusive language
- Resolves complex localization issues and optimizes workflows
Experience
5+ years. Trusted expert across product teams.
Area of Responsibility
Shapes product-wide tone, aligns with design systems, supports less experienced teammates, and leads work in ambiguity.
Skills
- Defines language across journeys and touchpoints
- Shapes IA and flows across features and platforms
- Mentors other content designers
- Introduces content critique rituals
- Drives alignment with design, research, and marketing
- Defines how content contributes to product success
- Tracks content metrics and shares insights
- Improves cross-product consistency and clarity
- Resolves complex localization issues and optimizes workflows
Experience
Entry-level, little to no prior professional experience in frontend development.
Area of Responsibility
Learning and applying basic frontend concepts, writing simple components under supervision.
Skills
HTML/CSS: Understanding and using basic HTML elements and CSS styles.
JavaScript: Familiarity with basic JavaScript (ES6+) concepts.
Git: Basic version control operations, understanding of repositories.
Soft Skills: Effective communication, openness to feedback, willingness to learn and improve.
Experience
More then 1 year of experience in frontend development.
Area of Responsibility
Developing small features, fixing bugs, and understanding project architecture.
Skills
HTML/CSS: Proficient in semantic HTML and CSS preprocessors (e.g., Sass).
JavaScript: Knowledge of ES6+, basic use of libraries like Vue.js or React.
Version Control: Confident use of Git, contributing to code reviews.
Soft Skills: Basic teamwork and communication, handling constructive criticism.
Experience
More then 2 years of solid frontend experience.
Area of Responsibility
Developing features independently, improving existing components, participating in code reviews.
Skills
JavaScript & Frameworks: Deep knowledge of ES6+, Vue.js ecosystem, understanding UI component libraries.
Coding Practices: Writing clean and maintainable code, understanding coding patterns and principles.
Infrastructure: Familiarity with build tools (Webpack, Babel) and CI/CD pipelines.
Soft Skills: Working well in a team, basic problem-solving and critical thinking.
Experience
More then 3 years of experience in frontend, capable of handling complex tasks.
Area of Responsibility
Leading feature implementation, optimizing performance, and mentoring juniors.
Skills
Advanced JavaScript: Mastery of core concepts, meta-frameworks, and server-side rendering (SSR).
Testing: Writing unit tests and understanding end-to-end testing frameworks.
Optimization: Improving load times, optimizing SEO, and handling responsive design challenges.
Soft Skills: Effective collaboration, taking initiative, and providing constructive feedback.
Experience
More then 4 years of frontend development experience.
Area of Responsibility
Designing and implementing complex systems, contributing to architectural decisions.
Skills
Architecture & Patterns: Understanding design patterns, OOP, and functional programming.
Security: Awareness of common vulnerabilities and how to mitigate them.
Performance Tuning: Deep understanding of browser performance and optimization.
Soft Skills: Strong communication, mentoring, and conflict resolution skills.
Experience
Recognized as an expert in frontend development.
Area of Responsibility
Driving project quality, ensuring best practices, leading codebase improvements.
Skills
Frontend Mastery: Proficient in multiple frameworks (Vue.js, React, Angular), full understanding of TypeScript.
Code Review & Testing: Leading code reviews, implementing automated testing strategies.
CI/CD & Infrastructure: Advanced setup and maintenance of continuous integration and delivery.
Soft Skills: Strategic thinking, decision-making, and adaptability to change.
Experience
Strategic leader in frontend development.
Area of Responsibility
Shaping the technical direction, mentoring senior engineers, overseeing large projects.
Skills
Strategic Planning: Defining and implementing frontend strategies, architectural design.
Innovation: Proposing innovative solutions, optimizing frameworks and libraries.
Stakeholder Communication: Effectively interacting with product owners and management.
Soft Skills: High-level collaboration, influencing team direction, handling complex challenges.
Experience
Extensive experience in leading frontend projects and teams.
Area of Responsibility
Technical leadership, architecture design, and ensuring project alignment with company goals.
Skills
Technology Leadership: Guiding the team on technical implementations, making strategic tech decisions.
Code Quality: Establishing and maintaining coding standards, enforcing best practices.
CI/CD & DevOps: Expertise in infrastructure, server configuration, and deployment strategies.
Soft Skills: Effective delegation, inspiring and motivating the team, strategic decision-making.
Experience
Leads a team of content designers across squads or domains.
Area of Responsibility
Manages people, prioritizes hiring and development, and drives the function forward in partnership with design and product leadership.
Skills
- Leads team rituals and 1:1s
- Builds content strategy aligned with product roadmap
- Hires and develops strong content talent
- Evangelizes the value of content across the organization
- Supports career growth, feedback, and performance
- Defines collaboration models and processes
- Contributes to global voice/tone and design systems
- Works with stakeholders and executives on product communication and positioning
Experience
Senior-level experience with a focus on leadership and team management.
Area of Responsibility
Managing the frontend team, ensuring project delivery, and aligning with stakeholders.
Skills
Project Management: Planning and coordinating tasks, prioritizing work for team members.
Team Development: Mentoring and coaching, organizing training sessions for skills enhancement.
Communication: Handling stakeholder expectations, managing team dynamics.
Leadership Skills: Decision-making, conflict resolution, and fostering a collaborative environment.
Experience
Extensive experience in both frontend development and leadership.
Area of Responsibility
Overseeing the entire frontend department, defining the vision, and driving strategic initiatives.
Skills
Strategic Leadership: Setting goals, driving innovation, and overseeing large-scale projects.
Process Improvement: Developing and implementing processes to improve team efficiency.
Hiring & Development: Building and growing the team, managing recruitment, and team development.
Executive Communication: Reporting to top management, presenting the department’s achievements and plans.
