Experience
12+ years of strategic marketing leadership across domains and business cycles. Proven track record in managing teams, budgets, and brand positioning at scale.
Area of Responsibility
Leads the entire marketing organization. Owns the marketing vision, strategy, team structure, and results. Accountable for brand, acquisition, retention, communications, and budget impact. Collaborates with executive leadership, investors, and key external stakeholders.
Responsible for strategic alignment across CRM, Performance, Content, Brand, PR, and Partnerships.
Skills
- Strategic Leadership: Sets and communicates a compelling marketing vision that aligns with company-wide OKRs and revenue targets. Defines long-term marketing architecture and brand positioning across regions and audiences.
- Organizational Design: Builds and evolves the marketing team structure, roles, and processes to scale with business needs. Ensures efficient collaboration across product, sales, and operations.
- Brand & Messaging Ownership: Owns corporate messaging and brand consistency across all internal and external touchpoints. Builds differentiated narratives that reflect market position and company mission.
- Data-Driven Decision-Making: Interprets complex marketing performance data (CAC, LTV, ROAS, NPS, brand equity), connects it to financial planning, and adjusts strategy based on outcomes.
- Budget Management & Forecasting: Owns the marketing budget. Allocates resources based on ROI scenarios, tests vs scale trade-offs, and company priorities. Defends marketing investments at the C-level.
- Stakeholder Influence: Acts as a thought partner to the CEO, Head of Product, and VP Sales. Influences board-level decisions with market insights, customer trends, and competitive analysis.
- Crisis Management & Risk Communication: Leads communication response during crises (PR, legal, brand reputation), ensuring alignment with corporate values and legal requirements.
- Team Development & Succession Planning: Grows future leaders through mentoring, feedback, and clear development paths. Oversees leadership pipeline within the marketing function.
- Innovation & Martech: Champions adoption of AI tools, MarTech stacks, and automation to improve marketing efficiency and personalization.
Typical Tasks
- Leads annual and quarterly marketing planning with C-suite
- Approves high-impact cross-channel campaigns and global launches
- Reviews company-wide narrative and customer experience strategy
- Participates in investor meetings, public speaking, and media representation
- Oversees brand health tracking, customer journey mapping, and international market entry plans
- Collaborates with Finance Department to align spend efficiency with growth targets
