Communication Design

Our career map helps you take charge of your professional growth. With 10 growth levels, from L1 to L10, each step features clear milestones to support your development.

Our career map helps you take charge of your professional growth. With 10 growth levels, from L1 to L10, each step features clear milestones to support your development. Open the document as a table ↗

Individual Contributor

Management

IC-1

Design Intern

Experience

No prior professional design experience is required. This is a starting role for students or recent graduates exploring visual communication and brand design.

Area of Responsibility

Assists the communication design team with simple visual tasks across digital and offline formats. Works under close supervision and focuses on learning the brand identity, design tools, and internal processes.

Skills

Understands basics of visual hierarchy, typography, and layout composition
Works with design tools at a basic level (e.g., creating layouts, using templates)
Follows brand guidelines when preparing visuals for social media or internal use
Assists with preparing static print or digital assets
Open to feedback and actively seeks mentorship
Participates in team meetings, communicates progress
Demonstrates awareness of confidentiality, security, and compliance when handling brand assets

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IC-2

Junior Designer

Experience

6–12 months of experience in graphic or communication design, including internships or freelance work. Comfortable with basic design tasks and software tools.

Area of Responsibility

Supports the design team by producing simple and consistent visuals across multiple formats (social media, internal materials, presentations). Works with templates and existing brand guidelines with growing independence.

Skills

Creates simple design assets using brand templates and visual standards
Understands layout composition, color balance, and basic typography
Edits and adapts visuals for different formats (social, internal, print)
Prepares visuals for publishing and delivery, optimizing resolution and format
Participates in team rituals and shares updates on task status
Accepts and applies design feedback constructively
Demonstrates understanding of file management and access control
Follows internal guidelines for branding, security, and compliance when handling design materials

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IC-3

Middle I – Designer

Experience

1–2 years of experience in visual or communication design. Has independently delivered assets for marketing, HR, or product communication campaigns.

Area of Responsibility

Handles a full cycle of creating visual assets — from brief clarification to final delivery. Works across formats like social media, event materials, internal presentations, and digital banners.

Skills

Designs visual materials based on briefs, adapting style to format and audience
Works independently within brand guidelines, ensuring consistency
Collaborates with stakeholders to clarify requirements and gather feedback
Adapts designs across formats (print, digital, social)
Optimizes visuals for usability, readability, and platform requirements
Maintains organized design files and supports internal design system upkeep
Participates in regular design rituals (e.g., reviews, standups)
Adheres to visual and brand compliance standards

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IC-4

Middle II – Designer

Experience

2–3+ years of experience in communication design. Confident in handling a variety of design tasks with minimal supervision and delivering impactful visuals that support business goals.

Area of Responsibility

Leads visual execution on mid-scale projects across HR brand, internal comms, or external marketing. Improves design processes, shares feedback with peers, and contributes to brand consistency across the company.

Skills

Creates visual narratives across campaigns (internal/external), maintaining clarity and tone
Balances aesthetics with functionality across touchpoints (social, presentations, merch)
Improves and adapts brand components for use in new formats or channels
Leads small-scale design initiatives with light stakeholder management
Reviews peer work and supports junior designers with constructive feedback
Documents design decisions and supports cross-functional collaboration
Applies accessibility, security, and compliance principles in visual content
Suggests improvements to internal design workflows and standards

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IC-5

Senior I – Designer

Experience

3–5+ years of experience in communication or graphic design. Plays a key role in large campaigns and design initiatives, contributing to strategic visual communication and mentoring others.

Area of Responsibility

Owns visual execution of complex internal and external projects across HR brand, marketing, and corporate identity. Collaborates with multiple departments and helps evolve design standards and communication frameworks.

Skills

Leads the design of high-visibility campaigns across formats (digital, print, social, events)
Translates abstract briefs and narratives into clear, compelling visual stories
Uses AI tools (e.g., for layout, image generation, creative exploration) to increase quality and speed of work
Acts as a bridge between brand, HR, and marketing, aligning messaging through visual design
Develops visual frameworks, templates, and scalable design systems for recurring use
Mentors junior and middle designers through review, feedback, and skill-sharing
Ensures all assets meet internal standards for brand, security, accessibility, and compliance
Proactively identifies design workflow improvements and proposes new tools or processes
Participates in cross-functional team rituals and contributes to OKR alignment through design

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IC-6

Senior II – Designer

Experience

5–7+ years of experience in communication design. Recognized expert in visual communication, branding, and cross-platform storytelling. Drives consistency and quality across multiple design streams and stakeholder groups.

Area of Responsibility

Leads complex, multi-stakeholder design initiatives across internal and external projects. Sets visual direction, elevates design standards, and ensures the brand identity is consistently applied across communication channels and teams.

Skills

Owns and evolves the visual language for HR, marketing, and corporate identity campaigns
Defines and maintains scalable design systems and cross-platform guidelines
Leads discovery and briefing sessions, turning strategic goals into visual concepts
Advises on and integrates AI-powered tools and workflows to support design scale and experimentation
Conducts advanced storytelling and narrative building through presentations, animations, and brand experiences
Ensures high standards for security, compliance, and ethical use of visuals in all deliverables
Collaborates with cross-functional stakeholders (HR, marketing, leadership) to shape brand perception and alignment
Leads reviews, facilitates feedback, and builds culture of critique and shared ownership
Contributes to strategic planning of team goals, OKRs, and key initiatives

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IC-7

Art Director

Experience

7–9+ years of experience in design and visual communication. Demonstrated leadership in setting creative direction, driving brand evolution, and mentoring other designers.

Area of Responsibility

Owns the creative direction of major internal and external initiatives across HR brand, ecosystem, and corporate identity. Sets the tone and quality bar for all visual outputs. Oversees concept development, design execution, and alignment with business and communication goals.

Skills

Defines and leads creative direction for integrated campaigns across digital, print, and experiential formats
Oversees brand evolution, ensuring cohesion across all visual assets (retail, corporate, HR, product)
Builds and manages concept pipelines, moodboards, visual explorations, and final deliverables
Mentors senior designers, provides direction and critique, supports skill development and growth
Collaborates with marketing, HR, and leadership to translate vision and messaging into design
Integrates AI-driven tools for productivity, content generation, and visual enhancement
Ensures compliance with internal brand policies, security, and communication standards
Leads cross-functional creative reviews, presenting rationale to non-design stakeholders
Influences design KPIs, creative team rituals, and OKR-setting
Supports creative hiring and contributes to team structure planning

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IC-1

Trainee

Experience

Entry-level, little to no prior professional experience in frontend development.

Area of Responsibility

Learning and applying basic frontend concepts, writing simple components under supervision.

Skills

HTML/CSS: Understanding and using basic HTML elements and CSS styles.
JavaScript: Familiarity with basic JavaScript (ES6+) concepts.
Git: Basic version control operations, understanding of repositories.
Soft Skills: Effective communication, openness to feedback, willingness to learn and improve.

IC-2

Junior

Experience

More then 1 year of experience in frontend development.

Area of Responsibility

Developing small features, fixing bugs, and understanding project architecture.

Skills

HTML/CSS: Proficient in semantic HTML and CSS preprocessors (e.g., Sass).
JavaScript: Knowledge of ES6+, basic use of libraries like Vue.js or React.
Version Control: Confident use of Git, contributing to code reviews.
Soft Skills: Basic teamwork and communication, handling constructive criticism.

IC-3

Middle I

Experience

More then 2 years of solid frontend experience.

Area of Responsibility

Developing features independently, improving existing components, participating in code reviews.

Skills

JavaScript & Frameworks: Deep knowledge of ES6+, Vue.js ecosystem, understanding UI component libraries.
Coding Practices: Writing clean and maintainable code, understanding coding patterns and principles.
Infrastructure: Familiarity with build tools (Webpack, Babel) and CI/CD pipelines.
Soft Skills: Working well in a team, basic problem-solving and critical thinking.

IC-4

Middle II

Experience

More then 3 years of experience in frontend, capable of handling complex tasks.

Area of Responsibility

Leading feature implementation, optimizing performance, and mentoring juniors.

Skills

Advanced JavaScript: Mastery of core concepts, meta-frameworks, and server-side rendering (SSR).
Testing: Writing unit tests and understanding end-to-end testing frameworks.
Optimization: Improving load times, optimizing SEO, and handling responsive design challenges.
Soft Skills: Effective collaboration, taking initiative, and providing constructive feedback.

IC-5

Senior I

Experience

More then 4 years of frontend development experience.

Area of Responsibility

Designing and implementing complex systems, contributing to architectural decisions.

Skills

Architecture & Patterns: Understanding design patterns, OOP, and functional programming.
Security: Awareness of common vulnerabilities and how to mitigate them.
Performance Tuning: Deep understanding of browser performance and optimization.
Soft Skills: Strong communication, mentoring, and conflict resolution skills.

IC-6

Senior II

Experience

Recognized as an expert in frontend development.

Area of Responsibility

Driving project quality, ensuring best practices, leading codebase improvements.

Skills

Frontend Mastery: Proficient in multiple frameworks (Vue.js, React, Angular), full understanding of TypeScript.
Code Review & Testing: Leading code reviews, implementing automated testing strategies.
CI/CD & Infrastructure: Advanced setup and maintenance of continuous integration and delivery.
Soft Skills: Strategic thinking, decision-making, and adaptability to change.

IC-7

Principal

Experience

Strategic leader in frontend development.

Area of Responsibility

Shaping the technical direction, mentoring senior engineers, overseeing large projects.

Skills

Strategic Planning: Defining and implementing frontend strategies, architectural design.
Innovation: Proposing innovative solutions, optimizing frameworks and libraries.
Stakeholder Communication: Effectively interacting with product owners and management.
Soft Skills: High-level collaboration, influencing team direction, handling complex challenges.

IC-8

Tech Lead

Experience

Extensive experience in leading frontend projects and teams.

Area of Responsibility

Technical leadership, architecture design, and ensuring project alignment with company goals.

Skills

Technology Leadership: Guiding the team on technical implementations, making strategic tech decisions.
Code Quality: Establishing and maintaining coding standards, enforcing best practices.
CI/CD & DevOps: Expertise in infrastructure, server configuration, and deployment strategies.
Soft Skills: Effective delegation, inspiring and motivating the team, strategic decision-making.

M-7

Team Lead Design

Experience

Extensive experience in visual design or creative direction, with proven experience leading cross-functional design teams and managing delivery for diverse stakeholder groups.

Area of Responsibility

Leads a team of communication and visual designers. Owns planning, prioritization, and delivery of communication design across HR brand, ecosystem, retail, and internal initiatives. Acts as the primary bridge between the design team and business stakeholders.

Skills

Manages and develops a multidisciplinary design team, setting goals and growth plans
Defines OKRs for the communication design team and tracks performance against them
Facilitates team rituals: weekly planning, retrospectives, and design critiques
Translates marketing, HR, and corporate strategies into actionable design briefs
Ensures on-time delivery of visual assets across campaigns and internal needs
Oversees workload balancing, quality control, and design resource planning
Builds strong partnerships with product, brand, HR, and marketing teams
Maintains creative excellence while ensuring scalability and consistency
Tracks design KPIs, campaign performance, and team delivery health
Supports experimentation with new formats, technologies, and tools including AI/automation
Owns compliance with brand, security, and legal standards in all public-facing design

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M-8

Head of Communication Design

Experience

10+ years in creative, marketing, or brand design leadership roles. Strategic design leader with a strong portfolio of cross-functional impact, brand stewardship, and team scaling.

Area of Responsibility

Oversees the communication design function across the entire organization. Sets the long-term vision for internal and external brand storytelling. Leads strategic design planning, cross-stream collaboration, and design innovation initiatives.

Skills

Owns vision and strategy for communication design across the company (HR, marketing, product, corporate)
Aligns design priorities with company OKRs, long-term brand goals, and business impact
Oversees design leadership across all design levels and ensures team maturity and cohesion
Builds the organizational structure, hiring plans, and resourcing strategies for the function
Drives the use of AI and advanced tools to increase output quality, personalization, and scale
Acts as a design representative in executive and cross-functional leadership forums
Ensures all communication design meets compliance, accessibility, and brand standards
Manages vendor relationships, design operations budgets, and external creative partnerships
Promotes a culture of feedback, experimentation, and continuous learning
Builds internal frameworks for creative quality control and innovation pipeline

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M-8

Team Lead

Experience

Senior-level experience with a focus on leadership and team management.

Area of Responsibility

Managing the frontend team, ensuring project delivery, and aligning with stakeholders.

Skills

Project Management: Planning and coordinating tasks, prioritizing work for team members.
Team Development: Mentoring and coaching, organizing training sessions for skills enhancement.
Communication: Handling stakeholder expectations, managing team dynamics.
Leadership Skills: Decision-making, conflict resolution, and fostering a collaborative environment.

M-9

Head of Frontend

Experience

Extensive experience in both frontend development and leadership.

Area of Responsibility

Overseeing the entire frontend department, defining the vision, and driving strategic initiatives.

Skills

Strategic Leadership: Setting goals, driving innovation, and overseeing large-scale projects.
Process Improvement: Developing and implementing processes to improve team efficiency.
Hiring & Development: Building and growing the team, managing recruitment, and team development.
Executive Communication: Reporting to top management, presenting the department’s achievements and plans.

Communication Design

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