Product Design

Our career map helps you take charge of your professional growth. With 10 growth levels, from L1 to L10, each step features clear milestones to support your development.

Our career map helps you take charge of your professional growth. With 10 growth levels, from L1 to L10, each step features clear milestones to support your development. Open the document as a table ↗

Individual Contributor

Management

IC-1

Product Designer Intern

Experience

No prior experience. Exploring the fundamentals of digital product design.

Area of Responsibility

Assists in simple design tasks. Focuses on learning tools and visual structure under close supervision.

Skills

Navigates Figma: frames, shapes, text, basic components
Follows visual hierarchy and spacing in UI examples
Understands what design systems are
Participates in team reviews, asks clear questions
Open to feedback and attentive to details

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IC-2

Junior I – Product Designer

Experience

~1 year of experience. Participated in team features or design projects.

Area of Responsibility

Implements small interface pieces, updates designs, and supports iterations on existing work.

Skills

Creates clean, consistent UI using existing components
Builds mid-fidelity wireframes and simple flows
Uses Figma confidently: Auto Layout, text styles, colors
Applies feedback from designers and engineers
Prepares handoff-ready screens based on examples
Asks for clarity, documents design choices

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IC-3

Junior II – Product Designer

Experience

1.5–2 years. Handles design tasks independently within clear boundaries.

Area of Responsibility

Designs small-to-medium flows within existing features. Communicates with engineers and receives guidance from seniors.

Skills

Creates flows with standard components, handles edge cases
Follows mobile/web platform guidelines (basic)
Designs screens from concept to handoff for simple use cases
Participates in usability testing sessions
Prepares documentation with annotations or specs
Gives and receives feedback in team rituals

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IC-4

Middle I – Product Designer

Experience

2–3 years. Independently owns small-to-mid feature work from start to finish.

Area of Responsibility

Delivers consistent design output for well-defined user problems. Collaborates with PMs and engineers in feature teams.

Skills

Solves defined UX problems with clear, user-friendly flows
Uses and lightly customizes components from the design system
Prepares responsive screens (mobile/web)
Builds interactive prototypes in Figma
Participates in discovery and suggests alternatives
Explains decisions to stakeholders and engineers clearly

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IC-5

Middle II – Product Designer

Experience

Owns the end-to-end design of medium-to-complex features. Acts as a key partner to product and engineering teams.

Area of Responsibility

Leads technical execution of large components. Improves performance, stability, and team code practices.

Skills

UI Design: Delivers scalable, consistent interfaces using design systems
UX Design: Solves real user problems through thoughtful flows and navigation
Design Systems: Extends existing components and documents usage
Design Tools (Figma, etc.): Confident in advanced tools and workflows
Wireframing: Produces low- and mid-fidelity wireframes for exploration and review
Prototyping: Creates interactive prototypes to test hypotheses
User Flow Design: Maps user journeys, including edge cases and alternative paths
Research Methods: Participates in usability testing and synthesizes feedback
Product Metrics: Understands core product KPIs and how design affects them
Motion Design: Applies subtle motion and transitions to improve experience
Responsive Design: Designs fluid layouts for mobile, tablet, and desktop
Platforms Guidelines: Follows native iOS/Android guidelines
Time Estimation: Provides realistic estimates for design delivery
No-code/Low-code Tools: Knows how to use tools like Webflow or Framer for prototyping
Test Environment: Prepares and validates designs in realistic test environments
Teamwork: Works closely with cross-functional partners
Presentation: Clearly communicates decisions and explores feedback
Critical Thinking: Articulates rationale and trade-offs in design choices
Adaptability: Adjusts to shifting priorities and constraints
Prioritization: Focuses effort on user and business value

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IC-6

Senior I – Product Designer

Experience

4–5+ years. Key design voice in a product team, owning major feature areas and influencing product direction.

Area of Responsibility

Leads design work across a product area, drives process improvements, and supports the growth of junior team members.

Skills

UI/UX Design: Shapes user-centric solutions in high-complexity scenarios
Design Systems: Proposes new patterns and identifies system gaps
Design Tools: Uses Figma libraries, styles, components efficiently
Wireframing & Prototyping: Creates detailed flows and interactive prototypes for validation
User Flow Design: Constructs multi-path journeys across features
Research Methods: Frames usability tests, supports synthesis and action planning
Product Metrics: Tracks UX performance (conversion, drop-off, NPS)
Motion Design: Integrates motion principles into feature design
Responsive Design & Platform Guidelines: Applies platform-native thinking to all outputs
Time Estimation: Helps plan and coordinate with PMs based on design scope
Test Environment: Validates designs against test data and behavior
Low-code Tools: Collaborates with no-code tools when helpful
Teamwork & Mentorship: Supports junior designers and reviews their work
Presentation: Leads design reviews with clear storytelling
Critical Thinking & Adaptability: Balances user needs and technical constraints
Prioritization: Leads design prioritization conversations within team

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IC-7

Senior II – Product Designer

Experience

6+ years. Expert-level designer leading complex initiatives with high ambiguity and scope.

Area of Responsibility

Shapes strategy and user experience across multiple teams or a platform domain. Mentors peers and contributes to org-level design quality.

Skills

Design Strategy: Defines vision, success metrics, and product direction
UI/UX Design: Creates new interaction models when no pattern exists
Design Systems: Aligns team usage, contributes to design ops
Motion Design & Microinteractions: Designs refined and responsive interactions
Product Metrics: Connects UX work to business outcomes and OKRs
Research Methods: Leads discovery and multi-method validation
Platform Guidelines & Responsive Design: Advocates consistency while leveraging platform capabilities
Test Environment: Works with QA/devs to ensure UX quality in staging
Scope Management: Manages complexity, dependencies, and timelines
Stakeholder Management: Builds consensus with PMs, dev leads, and execs
Teamwork & Mentorship: Supports other senior designers, facilitates feedback culture
Time Estimation & Prioritization: Leads trade-off discussions based on impact and effort
Critical Thinking & Adaptability: Navigates ambiguity, refines problem framing
No-code/Low-code Tools: Uses tools for rapid prototyping or experimentation

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IC-8

Principal Product Designer

Experience

7–10+ years. Cross-functional design leader with high impact on product strategy and company design culture.

Area of Responsibility

Leads strategic, cross-team design initiatives with deep expertise, setting high quality standards and aligning user experience with business goals across the organization.

Skills

Owns long-term design vision and drives system-level thinking across complex product ecosystems.
Champions design thinking at all levels of the organization and influences strategic decisions through design expertise.
Aligns cross-functional leaders toward cohesive and impactful user experiences.
Anticipates complexity, flags cross-team dependencies early, and mitigates design and tech debt.
Defines scalable success metrics and ties design outcomes to business goals and product OKRs.
Sets the quality bar for motion design and microinteractions, establishing animation principles and reusable patterns.
Evolves design systems architecture, connecting usage to real product needs, accessibility, and usability standards.
Partners with QA and developers to prevent regressions, validate edge cases, and ensure experience integrity in staging environments.
Coaches senior and lead designers, drives hiring and onboarding, and shapes rituals of design excellence.
Navigates ambiguity, adjusts direction amid organizational change, and reframes open-ended challenges.
Leads org-level storytelling, showcases work in executive demos, and communicates complex ideas clearly.
Owns large product surfaces across web, mobile, and other platforms, ensuring consistency and alignment with product strategy.
Brings deep skill in a complementary area — such as UX research, motion, AI, or content — that elevates the team’s capabilities and fosters innovation.

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No items found.

IC-1

Trainee

Experience

Entry-level, little to no prior professional experience in frontend development.

Area of Responsibility

Learning and applying basic frontend concepts, writing simple components under supervision.

Skills

HTML/CSS: Understanding and using basic HTML elements and CSS styles.
JavaScript: Familiarity with basic JavaScript (ES6+) concepts.
Git: Basic version control operations, understanding of repositories.
Soft Skills: Effective communication, openness to feedback, willingness to learn and improve.

IC-2

Junior

Experience

More then 1 year of experience in frontend development.

Area of Responsibility

Developing small features, fixing bugs, and understanding project architecture.

Skills

HTML/CSS: Proficient in semantic HTML and CSS preprocessors (e.g., Sass).
JavaScript: Knowledge of ES6+, basic use of libraries like Vue.js or React.
Version Control: Confident use of Git, contributing to code reviews.
Soft Skills: Basic teamwork and communication, handling constructive criticism.

IC-3

Middle I

Experience

More then 2 years of solid frontend experience.

Area of Responsibility

Developing features independently, improving existing components, participating in code reviews.

Skills

JavaScript & Frameworks: Deep knowledge of ES6+, Vue.js ecosystem, understanding UI component libraries.
Coding Practices: Writing clean and maintainable code, understanding coding patterns and principles.
Infrastructure: Familiarity with build tools (Webpack, Babel) and CI/CD pipelines.
Soft Skills: Working well in a team, basic problem-solving and critical thinking.

IC-4

Middle II

Experience

More then 3 years of experience in frontend, capable of handling complex tasks.

Area of Responsibility

Leading feature implementation, optimizing performance, and mentoring juniors.

Skills

Advanced JavaScript: Mastery of core concepts, meta-frameworks, and server-side rendering (SSR).
Testing: Writing unit tests and understanding end-to-end testing frameworks.
Optimization: Improving load times, optimizing SEO, and handling responsive design challenges.
Soft Skills: Effective collaboration, taking initiative, and providing constructive feedback.

IC-5

Senior I

Experience

More then 4 years of frontend development experience.

Area of Responsibility

Designing and implementing complex systems, contributing to architectural decisions.

Skills

Architecture & Patterns: Understanding design patterns, OOP, and functional programming.
Security: Awareness of common vulnerabilities and how to mitigate them.
Performance Tuning: Deep understanding of browser performance and optimization.
Soft Skills: Strong communication, mentoring, and conflict resolution skills.

IC-6

Senior II

Experience

Recognized as an expert in frontend development.

Area of Responsibility

Driving project quality, ensuring best practices, leading codebase improvements.

Skills

Frontend Mastery: Proficient in multiple frameworks (Vue.js, React, Angular), full understanding of TypeScript.
Code Review & Testing: Leading code reviews, implementing automated testing strategies.
CI/CD & Infrastructure: Advanced setup and maintenance of continuous integration and delivery.
Soft Skills: Strategic thinking, decision-making, and adaptability to change.

IC-7

Principal

Experience

Strategic leader in frontend development.

Area of Responsibility

Shaping the technical direction, mentoring senior engineers, overseeing large projects.

Skills

Strategic Planning: Defining and implementing frontend strategies, architectural design.
Innovation: Proposing innovative solutions, optimizing frameworks and libraries.
Stakeholder Communication: Effectively interacting with product owners and management.
Soft Skills: High-level collaboration, influencing team direction, handling complex challenges.

IC-8

Tech Lead

Experience

Extensive experience in leading frontend projects and teams.

Area of Responsibility

Technical leadership, architecture design, and ensuring project alignment with company goals.

Skills

Technology Leadership: Guiding the team on technical implementations, making strategic tech decisions.
Code Quality: Establishing and maintaining coding standards, enforcing best practices.
CI/CD & DevOps: Expertise in infrastructure, server configuration, and deployment strategies.
Soft Skills: Effective delegation, inspiring and motivating the team, strategic decision-making.

M-9

Product Design Lead

Experience

6–8+ years in product design, with a strong track record in both product delivery and team collaboration. Transitioning from individual excellence to team leadership.

Area of Responsibility

Leads 2–4 product designers and supports one or more cross-functional squads. Mentors teammates, aligns design with product strategy, and balances delivery with long-term growth. Owns the design execution in a domain while elevating both process and people.

Skills

Provides structured feedback, supports development plans, and builds a healthy design culture
Defines UX direction aligned with business goals and product priorities
Plans design efforts, estimates work, and balances scope vs. value
Collaborates with PMs and Engineers to define outcomes, resolve ambiguity, and influence roadmaps
Communicates design rationale to stakeholders and leadership with clarity
Anticipates UX or process-related risks and mitigates early
Design Systems: Encourages consistent, scalable use of components and patterns
Mentorship & Feedback: Creates space for autonomy, growth, and experimentation within the team
Navigates ambiguity, models mature decision-making under constraints

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M-10

Head of Product Design

Experience

10+ years in product design with proven success in building, scaling, and leading design teams. Combines product thinking, craft excellence, and organizational leadership.

Area of Responsibility

Owns the design function across the company. Defines and drives the long-term product design vision, grows and structures the team, and ensures the consistency, quality, and impact of user experiences. Connects people, product, and design culture.

Skills

Builds, mentors, and retains a high-performing design team; leads hiring, leveling, and capability development
Design Strategy: Aligns design direction with business goals, product strategy, and company OKRs
Elevates the role of design in the company, promotes user-first thinking at all levels
Shapes the team’s structure, rituals, processes, and career growth architecture
Scope & Risk Assessment: Helps teams navigate ambiguity, manage priorities, and reduce design and delivery risks
Stakeholder Management: Builds strong relationships with Product, Engineering, and Executive teams; represents design in leadership discussions
Oversees design systems as a tool for scale and quality
Product Metrics & UX Outcomes: Defines how design success is measured; links design to customer and business impact
Communicates vision and design impact internally and externally
Fosters a culture of trust, learning, inclusion, and thoughtful critique

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M-8

Team Lead

Experience

Senior-level experience with a focus on leadership and team management.

Area of Responsibility

Managing the frontend team, ensuring project delivery, and aligning with stakeholders.

Skills

Project Management: Planning and coordinating tasks, prioritizing work for team members.
Team Development: Mentoring and coaching, organizing training sessions for skills enhancement.
Communication: Handling stakeholder expectations, managing team dynamics.
Leadership Skills: Decision-making, conflict resolution, and fostering a collaborative environment.

M-9

Head of Frontend

Experience

Extensive experience in both frontend development and leadership.

Area of Responsibility

Overseeing the entire frontend department, defining the vision, and driving strategic initiatives.

Skills

Strategic Leadership: Setting goals, driving innovation, and overseeing large-scale projects.
Process Improvement: Developing and implementing processes to improve team efficiency.
Hiring & Development: Building and growing the team, managing recruitment, and team development.
Executive Communication: Reporting to top management, presenting the department’s achievements and plans.

Product Design

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