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Product & Design

This team creates consistent, high-quality experiences for our users — from button to campaign appearance. They blend user research, creative design, and strategic thinking to make our platforms solve real problems and delight customers

Team stories

Webflow at Enterprise Scale: How We Built and Now Maintain a 50+ Page Corporate Website

I’m Alex Andreev, Principal Product Designer at QIC digital hub. I established the no-code direction at our company from the ground up — building scalable internal tools and content-rich websites like qic.digital, which powers hiring, community, and communication for one of the largest tech teams in the MENA insurance space.

Alex Andreev
September 4, 2025

Build, Ship, Repeat: How We Turned Marketing into a Machine

I’m Alex, Lead Product Designer at QIC digital hub, where we’re building qic.online and QIC App — a new kind of insurance and digital ecosystem platform for the MENA and GCC regions.

Alex Losiev
July 28, 2025

Doing More with Less: A Content Designer Perspective

I’ll share how we juggle day-to-day tasks, refine editorial policies, implement new tools, and streamline team processes — all while keeping our work-life balance intact. These insights might resonate not just with fellow writers but with anyone tackling large workloads under tight constraints.

Aleksandra Ravinskaia
June 29, 2025

How UX Research is Used at QIC digital hub

I’ll share my personal experience conducting UX research, detailing the research process, challenges in recruiting participants, and the importance of minimizing bias. I also provide advice on best practices for effective UX research.

Syed Maaz Ali
May 9, 2025

First content designer on the team: do’s, don’ts, and survival tips

For the past five years, I’ve been teaming up with designers, analysts, and product managers at different companies to untangle business problems and turn them into clear, functional interface text. And sometimes not, and that’s part of my job, too.

Anya Vedyapina
March 25, 2025

How to Transform Your Corporate Media Operations with Midjourney

The idea of using neural networks in design has been on our team’s radar for a while now, and we finally had the chance to give it a go.

Ivan Rotar
September 2, 2024

Design team structure: when and how to plan its growth

One thing I’ve learnt is that at a certain stage of any product’s growth, resource allocation becomes a key challenge for a team lead. This usually happens when the team grows beyond five people, and it becomes impossible to manage tasks solely through vertical or horizontal distribution.

Elizaveta Bobkova
August 19, 2024

Case study: Simplifying Insurance Policy Management with a new interface

I will share our experience in improving the process of managing insurance policies for clients. The project was focused on designing a user-friendly interface for insurance policy management that would help clients minimize the need to visit offline branches.

Alex Andreev
June 13, 2024

How the “QIC Connect” Web Design System Is Streamlining Digital Product Development in Qatar and the UAE

I’m excited to share insights into how our “QIC Connect” web design system streamlines digital product development in Qatar and the UAE. This tool has become an integral part of our work, supporting the look and functionality of web products for different countries and helping us to implement new features for our clients more efficiently.

Alex Andreev
March 5, 2024

Where to build a brand design career? Differences between in-house teams and agencies

I often face a significant challenge — candidates often have a poor understanding of what brand designers do on a daily basis within in-house teams, how the processes differ from agencies, and what the specific aspects of daily work entail. In this article I am going to explore the reasons for this, highlight the differences and provide guidance for those who are unsure about pursuing a career in corporate branding.

Liza Bobkova
January 17, 2024

How the Design Process Helps Develop Insurance Products for Qatar and the UAE

How a comprehensive ‘end-to-end’ design process is established in a large company. The article will be useful for designers interested in structuring processes within a large company, as well as for product managers and design teams.

Alex Andreev
October 30, 2023

How to Implement a New Stage in an Established Workflow: QIC Team’s Experience

I would like to share our team’s experience in implementing a new stage in our workflow: the design review stage. I want to discuss how we tackled this challenge and successfully integrated the new stage without disrupting the established workflow dynamics.

Anton Gubarev-Pentin
May 28, 2023

5 Best Podcasts for Product Designer

In the fast-paced world of product design, staying updated with the latest trends, hacks, and strategies is crucial for professional growth. Alex Andreev, Lead Product Designer at QIC, recommends the following resources that cover a wide range of topics from Figma hacks to effective communication with stakeholders.

Alex Andreev
January 25, 2023